Data

Data is the big asset – simple as that. Data driven marketing creates value for the organisation that holds it, increasing the effectiveness that organisation has to achieve its marketing and communications goals.

We understand the opportunity that data provides and how to deploy and manage its effectiveness - from planning and data management to contact delivery and response analysis.

Using the latest technology our team of very skilled staff can provide you with a full range of data processing, bespoke sales lead and campaign management systems, together with in-depth data analysis, helping you understand who your audience are.

Systems

Data needs to live somewhere and be easily accessible within an organisation if it’s to become an asset through delivering insight and customer understanding.

We design, build and manage bespoke, scalable marketing databases where your data can positively manage the customer journey, creating profitable customer relationships.

Whether standalone or seamlessly integrated with your existing data systems, we can release the value of your organisations customer and marketing data.

Digital

To us, digital’s a powerful creative opportunity to deliver engagement within an increasingly omnipresent channel - to stimulate response, to gain first hand insight which we can then convert into useful knowledge and then into increasingly effective communications activities.

Our digital specialists have capabilities that complement and integrate seamlessly into any channel activity. Couple that with our in-house data offering and you’ve got an end-to-end solution – from database design & build, customer targeting, profiling and segmentation right through to response management and analysis.

Process

Getting the strategy right and producing great communications will always take priority. However, unless you can manage the campaign, deliver everything on time and on budget plus handle the response effectively, all at the same time, effort and money will be wasted.

So, if you have gaps in your process we have people with the right skills to bridge them. Or, we can simply manage the whole project from beginning, to end, and back again – now wouldn’t that make your life a whole lot easier?

Insight

Whether you are a company or public or third sector, getting a 360 view and understanding of your audience is vital to delivering more relevant communications - which increase response levels, grows audience value and improves ROI or goal achievement.

And you want to measure effectiveness, demonstrate accountability, so monitoring and evaluation is key.

We have the skills and experience to reveal actionable knowledge and the expertise to measure activity and its value.

Delivery

We get the communications in front of the target audience – first time, on time and on budget.

We have both the imagination and resources to execute your communications, across any media or channel.

The common thread is the consistent use of data , augmented by our own systems and unique functionality. Combining to drive a more relevant customer experience with more impact, which delivers more effective results.

Quality

Intelligence demands quality.

As a company we have a strong set of beliefs and values, striving to be excellent in what we do.

We go further, anticipate harder and wholeheartedly share the objectives that our clients set.

We have passion and courage in what we do, underlined by experience and backed up with systems and procedures that deliver great project success.

Know-how

We have passion and courage in what we do, underlined by experience and backed up with systems and procedures that deliver great project success.

We appreciate what our clients want to achieve and provide solutions to meet their specific needs. We are focussed on enabling, managing and delivering engagement, building relationships between our clients and their stakeholder audiences.